The second half of the affiliate marketing equation is converting your leads into paying customers. If you’ve followed our suggestions thus far, you’re not only getting traffic to your pages or links, but you’re also capturing those leads to a mailing list. You do have a list, right? This is the important part.
It’s ALL about the list!
I don’t feel that this point can be stressed enough. It doesn’t matter what you’re selling. You could have a niche store selling products from eBay or marketing a Clickbank product. It doesn’t matter. The fact of the matter is that many of your leads will not purchase at the first sight of what you’re selling, even if they’re highly targeted or motivated. Even places like Amazon realize this. If you’ve ever purchased from them, you may notice that you periodically receive an email featuring products that are related to what you’ve purchased in the past; things that you might be interested in.
They know that the nice thing is once you have a lead on your mailing list, you can be persistent. Periodic reminders or benefits of the product, if properly written and timed, can be very beneficial in convincing your leads in becoming customers. However, that’s not the best part. Once a lead is on your mailing list, whether or not they buy, you can continue to market other related items to them. If they were happy customers, they may buy from you again. If they didn’t buy, maybe the next great thing will be what they were really looking for all along.
Sometimes, the product or service that you’re promoting may offer a pre-written email series that you can simply load into your autoresponder which will do the work for you. Many Clickbank products are like this because they are usually dependent on affiliates to direct customers to the product. Many other affiliate programs do not offer this, however. It is up to you to come up with the sales pitch. Writing effective sales copy can be difficult for some, especially people new to the industry. For beginners, we suggest finding some good copywriting tutorials. There are thousands out there, a quick Google search should come up with quite a few. However, others simply never get the knack of writing copy. Outsourcing to freelancers is a good option, and can be inexpensive. Guru.com and GetAFreelancer.com are excellent sites to connect with freelance copywriters.
Another way to streamline the entire conversion process is to find a tool or a system that does all the work for you. This is a bit like hiring a freelancer, but tends to be an even less costly option. Clickbank Pirate is just such a system that does this for, as the name suggests, Clickbank products. They do all the hard work of developing high-converting sales copy and load it into your autoresponder, which they also provide. They do all this and more to maximize your profitability. We highly recommend that you check out all Clickbank Pirate has to offer today. You won’t be disappointed.